Blog
What the numbers mean, and what to do about them.
Occasional notes on Pinterest, SEO, email and social. About one a month.
Etsy changed how titles work. Yours are probably built for the old system
Etsy's new title guidance, what a compliant title actually looks like, and the two lines almost everyone skims past — your first photo and your reviews are now ranking inputs.
Pinterest keyword research, and where the keywords actually go
Four free ways to find the phrases people actually type — and the distinction that makes the rest of it work: boards establish the topic, pins go after the searches.
The keywords you almost rank for
Every site has pages sitting on page two with real impressions and almost no clicks. How to find them in Search Console — and why they are the fastest thing you can fix.
Save rate isn't the number that sends you traffic
Saves grow your reach on Pinterest. Outbound clicks put someone on your site. On one real export the two point at different boards — and only one of them pays.