Free resource · one page, no fluff
Ten checks to run before every pin goes live.
Pinterest is a search engine, but most pins are written like captions. This is what Pinterest actually reads on a pin — including three image checks almost nobody uses.
Built by Kayla, 13 years in digital marketing and SEO. Confirm your email and the checklist arrives straight after — no sequence, no pitching.
What you'll learn
Four things that change how a pin performs.
The six places your keyword has to go
Most people use two of them. The other four take seconds each, and sit in boxes you're already filling in.
The three checks tied to the image itself
Pinterest reads more of your pin than the picture. Almost nobody does these three, which is exactly why they work.
How to write a board that ranks
Your board title and description affect every pin on it, not just the next one. Two small changes most boards are missing.
What a good pin actually scores
A score out of ten for every pin, the number that counts as good, and which checks to fix first when you're under it.
Inside the checklist
One page. Ten numbered checks.
Two groups: the six places your keyword belongs, then the four signals that tell Pinterest what the pin is about rather than just what it repeats. Each one says what to do and why it matters.
A before and after
The same pin written twice — once the way most pins are written, once so it can actually be found. The difference is not the design.
A scoring table
Five rows: pin, target keyword, board, score out of ten, what's missing. Print it and run your next five pins through it.
Print-ready
One page, designed to be printed and ticked off by hand. No app, no login, nothing to sign up for beyond the email it arrives in.
Who made this
Written by someone who does this for a living.
I'm Kayla. I've spent thirteen years in digital marketing — twelve as an SEO specialist, web content manager and web developer, and I'm currently an email marketing director, still doing SEO and development work alongside it.
This checklist is the short version of what I'd tell you if you asked me why your pins weren't getting found. It's also the scoring engine inside the Clearly Pinterest Planner, which runs all ten checks automatically — plus image ratio, thumbnail legibility and seasonal timing.
Free download
Get the Pinterest SEO Checklist.
One page, ten checks, and a scoring table for your next five pins.
No sequence, no pitching. Unsubscribe whenever.