Free Pinterest Pin SEO Checker
Score a pin against 14 Pinterest SEO checks — and get the exact fixes before it goes live.
- No signup
- Nothing uploaded
- 14 checks, 92 points
- A fix list, not just a score
Example · a kitchen storage pin
Fix these first 7
- Keyword in the first sentence +10 pts
Your keyword isn’t in the first sentence of the description — the most-skipped step on the checklist.
- Keyword on the image +10 pts
Your keyword isn’t written on the image itself. Pinterest reads text inside pictures — this is the one nobody does.
- Board title carries a keyword +6 pts
Rename the board — “Small Kitchen Storage Ideas” ranks, “My Home Stuff” doesn’t. The board title is indexed.
+ 4 more: related phrases, alt text, the file name, the board description.
Put your own pin in on the left — its score and fix list appear here.
Get the Pinterest SEO Checklist — the same checks on one printable page, with a scoring table for your next five pins.
What it checks
The 14 checks behind every findable pin.
Say your keyword once in each place — there’s no body copy on a pin to work it through. The number beside each check is what it’s worth out of 92 — and saying it more than twice costs you.
Your keyword
- 1Pin title, keyword near the front half if it’s later18
- 2First sentence of the description10
- 3On the image, as text overlay10
- 4The image file name4
- 5Alt text5
- 6The destination URL5
- 14Once per place — not stuffed4
Context
- 7One or two related phrases6
- 8Board title carries a keyword6
- 9Board description with its keywords4
- 10A fresh image, not a repost5
The image and timing
- 112:3 ratio5
- 12Readable at thumbnail size5
- 1345+ days before a seasonal peak5
The headline number
Copy score
title · first sentence · URL · related phrases · board · no stuffing
The seven checks your words and your board control. It’s the one to fix while you’re still writing, so a pin that isn’t designed yet can still read green.
For a finished pin
Whole-pin score
all 14 checks that apply
Adds the seven the words don’t control — the keyword on the image, the file name, alt text, legibility at thumbnail size, the 2:3 ratio, a fresh image and seasonal timing. Checks that can’t apply, like alt text on an Idea pin, drop out.
The bands
What the numbers mean
80+ Strongready to publish
55–79 Okayfix the top one or two
Under 55 is Needs work. The fix list is ordered by points, so the first fix is always the one worth most.
Straight answers
The questions people actually ask.
- How long should a Pinterest pin title be?
- Short enough that your keyword survives the feed. Pinterest allows 100 characters, but only about the first 40 show while someone scrolls — so put the keyword in the first 20 and keep the promise inside 40.
- How many times should the keyword be in the description?
- Once, in the first sentence. A pin description is one or two sentences, so there’s no body copy to work a keyword through — repeating it reads as spam to Pinterest and to people. Use one or two related phrases instead.
- Does alt text help Pinterest SEO?
- It’s accessibility first — Pinterest says alt text is read to people using a screen reader — and it’s one more place your pin says what it’s about. It’s under More options on desktop and Advanced Settings on your phone. Idea pins don’t have it.
- How far ahead should I pin seasonal content?
- At least 45 days before the peak, and more is better — people search Pinterest months ahead. A Christmas pin published in December has already missed most of its searches.
For every pin, not just this one
Checking this for every pin?
The Pinterest Planner scores every pin you plan against these same checks, automatically — and the free checklist puts them on one page you can print. How it all fits together is in the Pinterest SEO guide.